{OTTAWA, ON} Eat and Play Card Inc. has entered into an exclusive in-flight airline distribution and marketing relationship with GuestLogix, Inc. (GXI.T), the leading global provider of onboard store technology to airlines and the passenger travel industry. Available in Q3, 2011 through GuestLogix’ OnTouch® merchandising platform, Eat and Play Card will help airlines capitalize on the growing demand for destination-based products and services, providing passengers flying into Orlando with GuestLogix’ airline partners with savings on food, beverage and entertainment purchases in more than 140 venues.
“Airlines are looking for innovative ways to reward their passengers, increase loyalty and grow onboard revenues. Eat and Play Card, which we have just added to the OnTouch® merchandising platform, meets all of these needs and creates a new revenue source for GuestLogix,” said Tom Douramakos, President and CEO, GuestLogix. “Travelers receive big discounts on dining, attraction tickets and other destination-based products and services in a single card. For our airline customers, this is an excellent sales opportunity with a captive in-flight consumer who is looking for great value at their upcoming destination.”
Destination-Based Products Offer Significant Revenue Potential for Tour Operators and Travel Agents
By focusing on creating value for travelers, Eat and Play Card offers the travel trade significantly more earning potential than traditional ancillary revenue products. Eat and Play Card has broad appeal by providing up to four people access to discounts as high as 50% at more than 140 Orlando venues such as restaurants, retail and entertainment, as well as over 100 more venues in New York City.
“Our OnTouch® merchandising platform creates a valuable sales channel for companies, like Eat and Play Card, that offer destination-based products and services, and also offer airlines the opportunity to increase ancillary revenue generated onboard,” said Chris Gardner, Global Managing Director, OnTouch® Merchandising. “People traveling to Orlando can easily save hundreds of dollars of the totalcost of dining and local activities using Eat and Play Card. Our airline customers can now offer their passengers a discount card to use on their vacation which has proven to be very popular with travelers to Orlando.”
“We’re excited to be working with GuestLogix and look forward to helping their airline customers add value to their passengers while enhancing their company’s top and bottom lines in the process” says Larry Raubach, Eat and Play Card’s co-founder. “GuestLogix’ experience at marketing to some of the world’s leading airlines will help Eat and Play Card further penetrate the airline channel and exposure more travelers to our products and the enormous saving they can provide.” For more information, please visit www.eatandplaycard.com.
About Eat and Play Card
Eat and Play Card enriches vacation experiences through exclusive access (for up to four people) to savings of 10% – 50% off the total purchase across the full range of in-destination vacation expenses: dining, attractions, entertainment, shopping and more. The “anti-coupon”, Eat and Play Card can be used repeatedly over an entire vacation, has no blackout dates or annoying restrictions, and counts some of the world’s most popular brands as partners. Currently available for New York and Orlando, Eat and Play Card is coming soon to other popular destinations.
About GuestLogix
GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at www.guestlogix.com.
