{OTTAWA, ON} Eat and Play Card Inc. has entered into an exclusive distribution and marketing partnership with Gray Line New York to bring the Eat and Play Card program to the Big Apple. Eat and Play Card is the first savings program for leisure travelers built around the simplicity and unlimited savings potential of entirely percentage discounts and across the full range of in-destination vacation expenses. Co-branded “The Gray Line New York Eat and Play Card”, it follows the program’s success in Orlando and provides visitors with exclusive savings of 10% – 50% off the entire purchase at restaurants, attractions, shopping and entertainment venues across Manhattan.

Dubbed the “anti-coupon”, one card covers everything, it can be used again and again by up to four people over 30 days and there are no annoying restrictions like blackout dates. Eat and Play Card’s unique design has attracted some of the world’s most popular brands as partners and over 100 places in Manhattan accept the Card, including: Central Park Zoo, Guggenheim Museum, Macy’s, Chicago The Musical, Rock of Ages, Memphis, Stomp, Caroline’s On Broadway, McCormick and Schmick’s, Ripley’s, NY Skyride, Intrepid Museum, NHL Store, Famous Footwear, DeNatale Jewelers, Heartland Brewery, TGI Friday’s, Charley O’s, Lindy’s, B. Smith’s, Shula’s Steakhouse, Delmonico’s, Legends, Sky Room, Bourbon Street, McDonald’s and many more.

“We want our customers to receive the full New York experience, so we are thrilled to be partnering and co-branding with Eat and Play Card, and in the process bringing so much additional value to visitors and our customers,” says David Chien, Marketing Director for Gray Line New York. “And, with all of the money people will save using the card, they can start planning their next trip!”

“No one knows New York better than Gray Line New York”, says Larry Raubach, Eat and Play Card’s co-founder and Director of Marketing. “There are great synergies between our companies and partnering with Gray Line New York helps ensure Eat and Play Card provides visitors to New York with some of the best savings available, most of which they won’t find any place else.”

The Gray Line New York Eat and Play Card is available at www.eatandplaycard.wpengine.com and otherwise exclusively through Gray Line New York at their Manhattan visitor centers, concierge desks, call center and their website at www.newyorksightseeing.com. It will soon be available through tour operators and other travel providers. The price of the Card is $25 and it’s valid for up to 4 people. For more information, please visit, www.eatandplaycard.wpengine.com/newyork.php.

About Eat and Play Card

Eat and Play Card enriches vacation experiences through exclusive access (for up to four people) to savings of 10% – 50% off the total purchase across the full range of in-destination vacation expenses: dining, attractions, entertainment, shopping and more. The “anti-coupon”, Eat and Play Card can be used repeatedly over an entire vacation, has no blackout dates or annoying restrictions, and counts some of the world’s most popular brands as partners. Currently available for New York and Orlando, Eat and Play Card is coming soon to other popular destinations.

About Gray Line New York

Since 1926, Gray Line New York is NYC’s premier tourism and sightseeing company and operates the city’s signature deluxe double-decker, hop-on, hop-off bus tours that include Uptown, Downtown, Brooklyn and Night loops, as well as fully escorted foreign language motorcoach city tours in German, French, Spanish and Italian. Gray Line New York also offers popular one-day excursions to Niagara Falls, Boston, Philadelphia, Washington D.C., and Woodbury Common premium shopping outlet mall, and they also sell tickets to all major NYC attractions.